Apple struck a deal with Amazon to strip competitors’ ads off of pages for iPhones, iPads MacBooks, and its other products, according to a report from Insider. The agreement makes search results and product pages for Apple devices cleaner than those of competitors.
While Amazon still lists competing products on search result pages for Apple products, it limits the ads it sticks above, below, and between results. For example, when you search for an iPhone 15 on Amazon, you’ll only see an Apple product in a banner at the top of the page along with another ad banner at the very bottom. Meanwhile, searches for competing devices, like the Samsung Galaxy S23, surface ads for other products and services throughout the results page.
