Finding lingerie that’s as comfortable as it is beautiful is a task and a half for many of us. And if you’re curvy or have a fuller bust, it can be even more of a challenge. There are tons of lingerie brands catering to plus-size and big-breasted women but more often than not, the designs err on the side of frumpy, rather than fabulous.
Luckily, a clutch of new brands is out to change all that. Whether you like minimal designs, lace sets or are more concerned with ethical manufacturing and organic fabrics, we’ve found six size-inclusive brands that need to be on your radar.
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If you’re after a lingerie set that’s just as supportive as it is beautiful, then Lemonade Dolls should be on your list. Their fuller bust collection ranges from DD to FF and each of their bras is cleverly designed to keep you feeling supported without an underwire: using concealed power mesh panels, double-width straps, a wide, stretchy under-boob band, and a zero-spillage higher central seam.
Lemonade Dolls The Picot Lace Fuller Cup Bra, $, available at Lemonade Dolls
JBC Lingerie is pretty unique — they don’t just take size inclusivity seriously, but also body type, gender, sexuality and racial diversity; as reflected by their model casting. Every one of their pieces is handmade to order and, if you can’t find your size on-site (they go up to an H cup), they also offer custom sizing of any piece at no extra charge.
JBC Lingerie Hunnybee, $, available at JBC Lingerie
Unsurprisingly given its name, this UK-based brand is all about making comfort sexy. So, across their range of stunning lace, sheer and embroidered sets, you’ll also find the opportunity to mix and match between thongs and briefs, and non-wired and non-padded bras. Many with matching garter belts, corsets and flouncy short-shorts. Size-wise, bras go up to a G cup and a 38 bandwidth, and underwear XXL (around a UK 20).
Lounge Blossom Balcony Bra Hot Pink, $, available at Lounge
NYC-based brand Uye Surana creates beautiful lingerie sets, bralettes, panties and garters in sizes up to 42G/44H and 3X. Head here for whimsical, romantic pieces, such as sweet fruit, veg and butterfly motifs, spooky Halloween designs, and ethereal mesh lingerie, plus comfy, cotton, wireless pieces for everyday wear.
Uye Surana Sheerly Mesh Bralette in Ultramarine, $, available at Uye Surana
Oh Là Là Cheri creates French-inspired lingerie up to size 4X. So, you’ll find gorgeous lace slip dresses and teddys, vintage-inspired chemises and babydolls, matching corset and thong sets, and robes.
Oh La La Cheri Curvy Ivy Underwire Lace Teddy, $, available at Oh Là Là Cheri
If you’re searching for classically beautiful lingerie, Gossard is the place to find it. Offering everything from lacey push-up bras to soft bralettes, the site contains a dedicated section for DD+ sizes. Here, you’ll find styles running up to a G cup and in back sizes 30″ to 44″ depending on the shape. They also carry a sustainable range, featuring both bras and knickers made from recycled yarns, alongside a ‘darkly seductive’ VIP section for special occasions.
Gossard Superboost Lace Plunge Bra – Nude, $, available at Gossard
Beija London was founded by sisters Abbie Miranda and Mazie Fisher with backing from their family business in lingerie manufacturing. Beija has responded to the limited sizing for curvy women and women with larger cup sizes by coining a genius sizing system with three unique categories. X, Y and Z are made for smaller, medium and fuller bust sizes, respectively. The Z category offers bras up to H cup, with a 36 band. Beija also offers beautiful swimwear and prides itself on ethical working processes through close relationships with its manufacturers.
Beija London Al Fresco Bra In Mustard, $, available at Beija London
Beija London Al Fresco Thong In Mustard, $, available at Beija London
In regards to reshaping the lingerie space, Rihanna pretty much led the way. Putting emphasis on inclusivity, the Savage X is all about sexy silhouettes for every shape. Offering a range of head-turning styles, the brand runs all bras up to a G cup and 46 band, with knickers and thongs available up to a 4XL (which is around a UK 22).
Savage x Fenty Disco Lace Up Unlined Bra, $, available at Savage x Fenty
While Amazon might not be the first brand that springs to mind when shopping for lingerie, the internet superstore’s in-house fashion label Iris & Lily is worth getting excited about. Launched in 2012, the Amazon Fashion brand covers all the bases, boasting bras, knickers, sleepwear and shapewear all at an affordable price point. With sizes ranging from an XS to 3XL , the line is a perfect option for those in search of luxe lingerie on a budget.
Iris & Lilly Women’s Lace Bodysuit, $, available at Amazon Fashion
Arguably the coolest name in underwear, Thinx has revolutionised our relationship with our period by creating comfortable, fast-absorbing, period-proof pants. Their range of classic pants comes in six styles up to 3XL, as well as three styles in organic cotton. The company also believes in paying it forward, supporting global campaigns to end period poverty.
THINX Super Hi-Waist, $, available at THINXPhoto via @shethinx
Amber Tolliver launched Liberté because she couldn’t find stylish lingerie in her size. Liberté uses natural and tech fabrics to produce high-quality intimates that are breathable, stylish and most importantly, comfortable. Tolliver’s mission is to cater to the niche sizes that mainstream brands don’t provide for; bras range from 32C to 38H and underwear is available up to 2XL.
Liberté Crosby Micro-jersey Plunge Bra, $, available at Liberté
Liberté Crosby Scalloped Cheeky, $, available at LibertéCourtesy of Liberte.
Cofounders Heidi Zak and Ra’el Cohen teamed up in 2013 to create beautiful bras with a minimal design that fit well. Eschewing standard size templates, Thirdlove used millions of real women’s measurements to create some of the most comfortable bras ever to grace your chest. Bras go up to an H cup and knickers are available up to size 3X. The best part? They created half cup sizes, so you never have to settle for a wonky fit. As an added bonus, the brand donates all gently worn bras to women in need.
ThirdLove 24/7™ Classic Contour Plunge Bra, $, available at ThirdLove
ThirdLove Seamless Thong, $, available at ThirdLovePhoto via @thirdlove
Cosabella, meaning “beautiful thing” in Italian, has been a family business since 1983. Founders Valeria and Ugo Campello have dedicated the last 35 years to combining Italian craftsmanship with contemporary designs. Cosabella’s recently launched collaboration with curvy brand Eloquii is the buzziest collection in lingerie right now, featuring on-trend designs in neon green and fuchsia, Valentine’s-inspired pieces, shapewear and casual loungewear.
Cosabella Pret A Porter Curvy longline bralette, $, available at Cosabella
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