It’s finally that time of year all the eager Christmas gift shoppers have been waiting for: Black Friday. If you’ve landed on this page, odds are you are looking to scoop up some deeply slashed deals from the online retail behemoth Amazon. Well, you’ve come to the right place and are just in time to snag all the early Black Friday sales across product categories including (but not limited to) tech, beauty treats, fashion and jewellery, homeware and furniture, and so much more.
Since the thousands of products on Amazon can feel overwhelming to sift through, I’ve combed the digital aisles for you. Below, I’ve highlighted the best of the best Black Friday deals on Amazon that I’m actually excited for (and may have already shopping whilst writing). Scroll through to find the best that Amazon has to offer.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by us. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, we may earn a commission.
Best Amazon Black Friday 2023 tech deals
Sure, we might scroll through Amazon for books, stationery essentials or beauty picks but everyone knows that it’s their tech finds — and for Black Friday, their major tech savings — that we’re after. Case in point: savings on Amazon devices (Kindles, Fire TV Sticks and Echo Dots). Also, Sony headphones, Fitbit watches and smart TVs.

Shop Apple at Amazon
Apple AirPods (3rd Generation) With Lightning Charging Case, $, available at Amazon

These headphones are rated 4.5 out of 5 stars on Amazon with over 5500 reviews so we’re excited to see them as part of Amazon’s Black Friday sale. These are also the headphones that I myself own and I can attest to their quality and battery life — I never leave the house without them!
Sony WH-CH520 Wireless Bluetooth Headphones, $, available at Amazon

Amazon Kindle Paperwhite | 16 GB, $, available at Amazon

Toshiba UF3D 43 Inch Smart Fire TV 109.2 cm, $, available at Amazon

Amazon Fire TV Stick 4K Max, $, available at Amazon

Amazon Echo Dot (5th Generation, 2022 Release), $, available at Amazon

Shop Soundcore at Amazon
Anker Soundcore Life Q20 Hybrid Headphones, $, available at Amazon
Best Amazon Black Friday 2023 homeware, furniture & bedding deals
From air fryers to cordless vacuum cleaners, coffee machines to stainless steel pan sets, furniture sets to mattresses, there are some major savings in the Amazon homeware Black Friday sale. Plus, some big-brand names like Nespresso, Emma Sleep and Ninja.

After having this air fryer for just over a year I can safely say that it’s worth it. It has so many options — ten in total, from steaming to grilling, roasting to sautéing (and of course air frying) — and its very quick and efficient. It’s quite chunky in size though so if you’re just cooking for one, I would advise the more compact Tefal ActiFry Advance Snacking Health Air Fryer which is 10% off at the moment. I’ve also invested in this set of silicone liners for my own Ninja Speedi 10-in-1 (they’re great for when you don’t want to clean your air fryer night after the night).
Ninja Speedi 10-in-1 Rapid Cooker, Air Fryer and Multi Cooker, $, available at Amazon

Shop Tefal at Amazon
TEFAL ActiFry Advance Snacking FZ729840 Health Air Fryer, $, available at Amazon

Amazon is host to a lot of stunning furniture pieces, many of which are part of their Black Friday deal; you just need to do some digging to find them. We think we struck gold with this industrial style sideboard — just look at those hairpin legs!
Home Source Industrial Sideboard Cabinet Cupboard Storage, $, available at Amazon

Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner, $, available at Amazon

Calling all coffee lovers — this is one of Amazon’s top rated coffee machines and for good reason. Unlike other models, its simple and easy to use, without all the complicated bells and whistles, and its slim, compact and easy to store (though also stylish enough to want to keep it out on display if needed).
Nespresso Vertuo Plus Automatic Pod Coffee Machine, $, available at Amazon

Emma Original Mattress – Double Size, $, available at Amazon

Shop De’Longhi at Amazon
De’Longhi Nescafé Dolce Gusto Genio S Plus Automatic Machine, $, available at Amazon

Shop Tefal at Amazon
TEFAL BL420840 Blendforce II Blender, $, available at Amazon

Shop Meyer at Amazon
Meyer Stainless Steel Pan Set of 5, $, available at Amazon
Best Amazon Black Friday bedding and furniture deals
If you’re in the market for a new sofa, mattress or kitchen island, then head to Amazon to save this Black Friday.

This stylish, mid-century-style sofa will add a touch of cosiness and class to any living room.
Shop Furnituremaxi at Amazon
Furnituremaxi Modern 3 Seater Velvet Sofa Couch Settee in Grey, $, available at Amazon

Shop Selsey-Living at Amazon
Selsey-Living Kopenhaga Corner Sofa Bed, $, available at Amazon

Shop COSTWAY at Amazon
Costway Kitchen Serving Trolley, $, available at Amazon

Shop Simba at Amazon
Simba Hybrid Duvet, $, available at Amazon

Shop Kescas at Amazon
Kescas Single Sleeper Chair Bed With Pillow, $, available at Amazon
Best Amazon Black Friday 2023 beauty deals
You’ll find fan-favourite brands like Calvin Klein, Neal’s Yard Remedies and BaByliss taking part in Amazon’s Black Friday beauty sale.

Struggling for a Secret Santa or Christmas gift idea under £15? Well this is just over the budget but we couldn’t help but include — its not often that the price of a designer fragrance is cut so low!
Calvin Klein CKIN2U For Her Eau de Toilette, $, available at Amazon

BaByliss Air Styler 1000W, $, available at Amazon

This Works is another R29 favourite (one of our shopping writers described this as “modern day fairy dust“). Buy this for that friend who has been complaining of burnout and poor sleep habits since June, they’ll be forever grateful.
This Works Dream to Sleep Gift Set, $, available at Amazon

Shop Elizabeth Arden at Amazon
Elizabeth Arden Eight Hour Cream Intensive Daily Face Cream Moisturizer, $, available at Amazon

Real Techniques The Wanderer Makeup Brush Kit, $, available at Amazon

Neal’s Yard Remedies Women’s Balance Bath Salts, $, available at Amazon

Shop Nip + Fab at Amazon
Nip + Fab Glycolic Acid Night Pads, $, available at Amazon
Best Amazon Black Friday 2023 fashion deals
Score fashion deals on everything from workout leggings to designer watches.

Under Armour Women’s HeatGear High No-Slip Waistband Leggings, $, available at Amazon

Can’t afford a pair of Birkenstock Bostons or UGG Scuffettes? These shearling lined slippers from Rocket Dog are a cosy alternative that’s certainly kinder on your bank account, especially with 42% off.
Rocket Dog Women’s ABEL Clog, $, available at Amazon

If you have dodgy ankles like myself, you need to get a pair of FitFlops. I’ve already tried and loved the brand’s walking trainers, platform sandals and slippers, and the latest addition to my collection has been these wellies. FitFlop biomechanically engineer all their shoes to work with your body alignment and natural movement, so these feel super supportive. I suffer from an ankle injury a few years ago and typically can’t wear normal wellies for a long period of time, but these feel great even after a long walk.
FitFlop Women’s Wonderwelly Tall Rain Boot, $, available at Amazon

If you are petite, the 501 Crop from Levi’s are a surefire denim winner. I always wait until an Amazon sale (Black Friday or Prime Day) to save on my pairs.
Levi’s 501 Damen Crop Jeans, $, available at Amazon

If you’re never seen without the Uniqlo Round Shoulder Bag strapped to your body, let me introduce you to a new everyday hero. Kipling’s Gabbie S Crossbody is also made with a durable, water resistant nylon fabric and, trumping Uniqlo, has so many pockets and sections for storing and organising your things. Plus, its currently £35 in the Amazon Black Friday Sale!
Kipling Gabbie S Crossbody Women’s, $, available at Amazon

Shop Tommy Hilfiger at Amazon
Tommy Hilfiger Women’s Comfy Home Slippers With Straps, $, available at Amazon

Shop Regatta at Amazon
Regatta Womens Pack-It III Waterproof Packaway Jacket, $, available at Amazon

A chic and elegant gift we would certainly be eager to open on Christmas Day.
Shop Olivia Burton at Amazon
Olivia Burton Women’s Analogue Quartz Watch with Plastic Strap, $, available at Amazon

Shop Olivia Burton at Amazon
Olivia Burton Women’s Analogue Japanese Quartz Watch, $, available at Amazon

Shop Clarks at Amazon
Clarks Women’s Taylor Shine Chelsea Boots, $, available at Amazon
Like what you see? How about some more R29 goodness, right here?
The Best Homeware From The Black Friday Sales
Best Black Friday Beauty Sales & Deals 2023